Hypebeast -
28 Jan 2022 18:08
Hi Zig-Zag, the brand that's been manufacturing one of the world's most recognizable rolling papers for over 140 years, is expanding into content with the launch of Zig-Zag Studio. For a bit of context, the legendary name behind Zig-Zag comes from the way that rolling papers are stacked in a booklet: each paper is folded in half and hooked on the adjacent papers so that when you pull a paper out of a booklet, the next paper is pulled into its place. This process, called interleaving, results in ...
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